Marketers in the finance industry, one of the fastest-growing service sectors, increasingly use personalized video to promote their brands. In fact, video will account for more than 82% of all Internet traffic by 2021. But as video consumption increases, viewer’s attention reduces!
Capturing and maintaining viewer’s attention throughout an entire message is becoming one of the biggest challenges facing marketers. Indeed, who wants to keep watching an advert that promotes the “Lowest Interest Rates” to the masses? To keep watching, viewers must feel acknowledged and engaged. Fred will be far more inclined to watch a video that reminds him that his actual loan balance is $43,124 and that he could be saving $1,245 over the next 23 months with the new “Low Interest Rates” program. Meanwhile, Maria, who recently used her credit card to travel in Thailand, France, and Brazil, would certainly be interested to know that she has already accumulated 15,356 Air Miles, which is enough to get her to Los Angeles one way… but that she’ll get the return with only two more trips!
Vintom’s video rendering platform excels at creating dynamic content that speaks directly to the audience and that feels natural and unique. Using simple rules and anonymized data from any CRM, Vintom’s platform crafts millions of unique messages that are not just engaging and informative, but that put viewers in action and drive results.
More than half of the consumers in the financial sector say they would love to receive more personalized videos. Some of the World’s biggest companies, including Citi, Audi, Deutsche Bank, Ikea, and now MetLife, trust Vintom and are convinced about the power of personalized video. With remarkably fast turnaround times, campaigns are ready to carry on directly to millions of recipients across international markets. From increased email open rates to increased viewership, and effective call to action, Vintom is the personalized solution for your marketing needs.
Do you know what percentage of your videos is being watched and how much of your message is being retained by your clients?
Engage in a conversation with Vintom to create a campaign that will generate long-term impact with your customers.